Data-Driven Growth for Ecommerce
MR Direct's ecommerce platform was underperforming across critical touchpoints, with a 66% homepage bounce rate, 61% product listing page bounce rate, and a checkout conversion rate of just 1.89%. I led a comprehensive audit of analytics data spanning over 1.5 million sessions to pinpoint the highest-impact areas for improvement. A unified design system became the foundation for a cohesive experience across the entire site, supported by agile development cycles and close collaboration with cross-functional teams. The results were transformative: homepage bounce rate dropped from 66% to 35%, checkout conversions climbed from 1.89% to 2.35%, and the platform saw record revenue alongside sustained improvements in session quality and engagement.
